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Beal, Riebe and Driesener (2008a, June 01). The effect of recency of ad exposure on purchasing across categories and media. ANA - ESOMAR. Retrieved May 14, 2024, from
Rock and Beal (2007a, June 03). We'll be right back. Honest. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/we-ll-be-right-back-honest